She also earns money from the videos uploaded by the Hype House. Similar to Instagram and YouTube, TikTok stars can pull in big money for posting videos.Īccording to Influencer Marketing Hub, popular TikTokers like D’Amelio and Gray could pull in anywhere from $50,000 to $150,000 from brand partnerships.ĭ’Amelio has reportedly raked in US$1 million from her YouTube, TikTok and Instagram partnerships. Of the 19 members, only three are over 18 and therefore live there full-time.īoth D’Amelio and her sister Dixie (18, and also a famous TikTok star) live with their parents in Connecticut most of the time, but come to LA to produce at the Hype House when their parents are allowed. We don’t want to be that."īut there are house rules: make three TikTok videos per day. "If you want to party, there’s hundreds of houses that throw parties in L.A. We drew on our reporting and conversations with industry professionals to create a list of the top creator houses that have risen from TikTok, YouTube, Twitch, and other social-media apps.The Hype House is where a group of 19 teen TikTok mega-stars live, and is “designed for productivity”, creator Thomas Petrou told the NY Times. To help readers make sense of the content-house surge, Insider put together a database of the leading influencer collab houses. New creator house accounts continue to pop up on social media each month. The House That Nobody Asked For, a collective of eight creators who moved into a Las Vegas mansion in August 2020, told its followers in December that it was coming to an end.ĭespite the obvious challenges of running a creator mansion, the trend doesn't seem to be slowing down. Other creator houses have lasted just a few months before parting ways. The house's owner eventually sued the group after months of conflict. Members of the Los Angeles creator house Drip Crib became embroiled in a dispute with their landlord over unpaid rent two months after launching. Several months in, The Wave House is now preparing for a second season with new creators in the same location, Maduako said in January.īut for other influencer collectives, the task of managing a creator house has proven more difficult. "What happened was that it just went so much more viral than we thought," Maduako told Insider in September, right as the house was approaching 2 million followers. The creators and Yoke then decided to launch the house with an aura of mystery: wearing masks, posting member "reveals," and spending big bucks on props like a helicopter or hot air balloon. "We were thinking like, how do we go viral?" said Jidé Maduako, CEO and cofounder of Yoke Network, which manages The Wave House. The London-based TikTok mansion The Wave House amassed two million followers within three weeks of its launch in September. While LA has long been the epicenter of the creator-house phenomenon, mansions filled with influencers have popped up all over the world, from the Irish group "The GO House" to the emergence of the creator mansions Collab Crib and Valid Crib in Atlanta. But the group's early popularity helped founding members like Josh Richards and Bryce Hall build large audiences. Like The Hype House, it didn't take long for the group to splinter, with Kio Cyr and Anthony Reeves leaving the group and others moving into new houses affiliated with the short-form video app Triller. The emergence of the Sway House in January 2020 solidified content houses as the center of the TikTok creator scene.įounded by a TikTok talent management firm, TalentX Entertainment, the six members of Sway House lived rent free in a Bel-Air mansion paid for by their managers. The group eventually fragmented, with some members like Charli and Dixie D'Amelio leaving to grow their personal brands and fitness creator Daisy Keech breaking off to form a new TikTok house, Clubhouse, after tussling over titles and trademark rights. Their combined star power drew the attention of millions of fans, giving everyone's accounts a boost. The Hype House brought together 19 TikTok influencers in an LA mansion in December 2019. Gaming creators, Vine stars, and YouTubers have been bunking together for years.īut the concept found new relevancy as TikTok's top stars became affiliated with houses, starting with The Hype House. The phenomenon of content houses isn't new. Newly famous influencers want to take advantage of their time in the spotlight and make sure it endures. Other social apps also saw spikes in audience engagement as more consumers turned their attention online. TikTok exploded in popularity last year, garnering more than two billion downloads globally and spawning competitors from Instagram, Snapchat, and YouTube. The surge in new creator mansions has continued despite the pandemic. Account icon An icon in the shape of a person's head and shoulders.
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